Wednesday, March 19, 2008

An Apple a day ..

A very interesting read that I came across : How Apple Got Everything Right By Doing Everything Wrong. It discusses in depth, with many examples, Apple's (and thus Steve Job's) selling strategy for their products. The question of openness and partnerships with distributors is discussed in depth. Even though Apple did everything wrong (from the viewpoint of selling strategy), they still have been able to attract helluva lot of attention for their products. Some of the anecdotes described are unbelievable to read.

Highly recommended read.


Post a Comment

Subscribe to Post Comments [Atom]

<< Home